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2011 Catalog

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Introduction to Internet Marketing

Learn to use Internet Marketing to promote online business and drive traffic to your website. The hands-on course include setting up Facebook & twitter account, learning to use step-by-step process for optimizing your website, being found by the search engine, generate traffic, analyze user preferences and generate quality leads using free tools and techniques. This course is good for business owners, entrepreneur, Internet marketing, web designer and anyone interested in driving traffic to their website. Prerequisite: Computer Basic or equivalent.

Date	Day	Time	Early Registration	Regular Registration	Register
Introduction To Website SEO & Web Analytics	March 17, 2012 (Sat)	8:30 - 3:30 PM	$149	$169
Introduction To Website SEO & Web Analytics	June 23, 2012 (Sat)	8:30 - 3:30 PM	$149	$169
Introduction To Website SEO & Web Analytics	Sept 15, 2012 (Sat)	8:30 - 3:30 PM	$149	$169
Introduction To Website SEO & Web Analytics	Dec 1, 2012 (Sat)	8:30 - 3:30 PM	$149	$169

Introduction To Website SEO & Web Analyics:

Introduction to Search Engine Optimization
Defining Business Goals for Optimizing Your Website
Steps To Make Your Web Site Search Engine Friendly
Tools to identify your website position, keyword, in-bound links and more
Learn how to identify Traffic Generating Keyword for Your website
Learn Page Optimization Techniques
Learn to Check Your Page Ranking and what you can do improve your Page Rank
Learn the tools available for optimizing your website and web pages
Learn different ways to get found on the web
Introduction to Web analytics
Understanding the features and functionalities of Google Analytics Tool
Setting up Google Analytic Tool to Monitor Your website
Understanding the Key Performance Indicators
Interpreting the data
Understanding and segmenting the site visitors
Evaluating site content and user navigation
Understanding the dashboard
Monitoring SEO performance
Utilizing analytical data to improve conversion
10 Reasons to Optimize Your Website
5 Reasons to Track Website Traffic

7 Free Internet Tools for Online Business
YouTube . Facebook . Twitter . WordPress MeetUp . Yelp . Google Analytics
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7 Free SEO Tools for Online Business
Meta Tags . WordTracker SpyFu . Google Webmaster Google Places . Google Alerts Google Analytics
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Internet Marketing Online Courses

Marketing Your Business on the Internet .... $109
E-commerce expert helps you develop an Internet marketing plan for your business.
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Web 2.0: Blogs, Wikis, and Podcasts .... $109
In this course, you'll join the Web 2.0 world as you learn how to create and maintain your own blog, wiki, and podcast.
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Navigating the Internet.... $109
Master the ins and outs of the Internet with this informative behind-the-scenes look at the Web, search engines, email, and more.
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Search Engine Optimization.... $109
Learn proven, step-by-step strategies to achieve the highest possible position with the major search engines.
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Introduction to Microsoft Expression Web.... $109
Learn how to use Microsoft Expression Web to create Web sites, and discover how MS Expression makes it simple to design, edit, and maintain your sites.
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