NR Computer Learning Center . 2100 W. Orangewood . #110 . Orange . CA 92868 . 714-505-3475 . Computer Testing, Assessment and Consulting Service provider for Small, Medium and Large businesses (SMB/SME).

2011 Catalog

Online Course Catalog

Workshop: Managing Your Online Reputation

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Before the Internet,businesses controlled their public image and message through television, yellow pages, radio and print advertisements. Today people are talking about you online without you. They are openly discussing your business image, products and services on social networks, review sites, online directories and blogs. What they say impacts the buying decisions of your potential customers.
The name of your business says a lot to new and existing customers: It could mean “great customer service.” It might stand for “unbeatable value” or it could be “rude salespeople, long wait, STAY AWAY.” Your online reputation affects your bottom line because it can mean the difference between a customer doing business with you or one of your competitors.
Delivering excellent products and services at every transaction will always be the best foundation for maintaining a good reputation, but taking measures to manage your online reputation helps consumers feel more confident about becoming your customer.

Workshop Content

This workshop provides a framework and the tools to enable the
student to:

Evaluate his/her company’s online reputation as it is today
Identify action items to focus efforts on improving that online reputation
Learn how to measure progress.
Develop a Strategy for Collecting, Creating and Publishing Content Online

Pre-Requisites

Students should have:

A knowledge of their company structure, business locations and management team members
Familiarity with the trade or industry in which their company operates, in particular the online directories, review sites and brokerages which service that business sector.
Basic Excel skills

Upon Completion

During the workshop, the student will have completed an evaluation of his/her company’s online reputation on one of the major search engines and some of the pertinent industry directories. The student will have gained the knowledge to use the workshop materials to perform the same evaluations on other search engines and directories.

As a result of performing the evaluation, the student will have developed a list of actions that should be undertaken to deal with bad reviews and to add to the effect of good ones.

The student will also have learned how to implement a strategy to systematically collect, create and publish content online to improve reputation.

Attendee Bonuses

In addition to the workshop courseware, students completing
the workshop will be eligible for the following:

One Hour Complimentary Consultation from Stewart Smith
A Free WebScan evaluation of their website, valued at $249.

Location:

NR Computer Learning Center
2100 W. Orangewood. Suite 110
Orange, CA 92868
Date: 12/02/11 (Fri)
Time: 8:00AM-12:00PM
Cost: $245

About the Instructor

Stewart Smith
Internet Marketing Consultant

Stewart Smith, WSI Consulant and Internet Marketing Specialist, will show you why to maximize your online marketing efforts and how to start developing an Internet Marketing Strategy right for your business.

7 Free SEO Tools for Online Business
Meta Tags . WordTracker SpyFu . Google Webmaster Google Places . Google Alerts Google Analytics
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