Are you interested in learning what you can do so that your website can be found by the search engine? Do you want to learn how to direct the web traffic to your website? If the answer to any one of question is yes, then don’t miss this hands-on workshop! The hands-on workshop will include step-by-step process to teach you how to optimize your website, be found by the search engine, generate traffic, analyze user preferences and generate quality leads using free tools and techniques.

A company's website is a portal to their business. More traffic you have to your website, the more opportunity you have to sell your product and/or service.  Attend the hands-on workshop to learn how to drive the traffic to your website.

The Hands-On Workshop covers following topics:  

• Introduction to Search Engine Optimization
• Defining Business Goals for Optimizing Your Website
• Steps To Make Your Web Site Search Engine Friendly
• Tools to identify your website position, keyword, in-bound links and more
• Learn how to identify Traffic Generating Keyword for Your website 
• Learn Page Optimization Techniques
• Learn to Submit Pages to Search Engines Community
• Learn to Check Your Page Ranking and what you can do improve your Page Rank
• Learn the tools available for optimizing your website and web pages

Learn different ways to get found on the web

10 Reasons to Optmize Your Website

Type: Hands-on Workshop
Level: Basic
Date: 27 May, 2010 (Thus)
Time: 9:30 AM to 12:00 PM
Original Price: $70
Your Price: $45 ($55 at the door)

Learn to use web analytical tools, such as Google Analytics, to monitor the traffic at your website and to develop strategies to improve traffic to your website. The workshop is designed for marketers, advertiser, programmer and website designer with little or no experience in using Google Analytics.

The workshop is designed for people, with little or no experience of Google Analytics, including but not limited to marketing, advertising, PR, website designer and Business Owners with an interest in understanding how to use the web analytics tools to monitor and develop strategies to improve traffic to their website.

5 Reasons to Track Website Traffic

This Hands-On Workshop will cover:

• Introduction to Web analytics
• Understanding the features and functionalities of Google Analytics Tool
• Setting up Google Analytic Tool to Monitor Your website
• Understanding the Key Performance Indicators
• interpreting the data
• Understanding and segmenting the site visitors
• Evaluating site content and user navigation
• Understanding the dashboard
• Monitoring SEO performance
• Utilizing analytical data to improve conversion

Type: Hands-on Workshop
Level: Basic
Date: 28 May, 2010 (Fri)
Time: 9:30 AM to 12:00 PM
Original Price: $70
Your Price:$45 ($55 at the door)

Hands-on Workshop	Date	Time	Pre-Register	At The Door
Website SEO	27 May (Fri)	9:30 AM to 12:00 PM	$70 $45	$70 $55
Website Analytics	28 May (Fri)	9:30 AM to 12:00 PM	$70 $45	$70 $55
Website SEO & Analytics	27 & 28May (Thu/Fri)	9:30 AM to 12:00 PM	$140 $80	$140 $100

Vazi Okhandiar, an entrepreneur, with over 20 years of experience in managing, architecting, designing and managing the implemention of information technology projects for both small and large organization such as the United Nations, General Motors, Toyota, EDS and Mitsubishi. Her expertise include online application development, E-Commerce, mobile and Enterprise Resource Planning (ERP) package implementation, Quality Assurance for ISO 9000 approval and project management for various industries including property management, telecommunication, manufacturing, media and entertainment, financial, healthcare, and automotive. She previously worked for McDonald Douglas, Electronic Data Systems (EDS), Computer Science Corporation (CSC), General Motors and Toyota in a lead technologist’s role. She has also teaches Software Engineering and Project Management courses at several Universities and IT Training Companies.

Education: MBA from the University of California, Irvine. Master’s in Computer Science from the Illinois Institute of Technology, Chicago. Bachelor’s Degree in Electrical Engineering from University of California, Irvine. PMP Certified. Microsoft Certified Trainer. Microsoft Certified Application Specialist Instructor &Certiport Authorized Instructor. Vazi is an active member of the SCORE where she proudly serves as an online counselor to Small Businesses needing assistance in using teachnology to improve their productivity and market their product or service over the Internet cost effectively and efficiently.

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